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Slash/Bed Featured On Uncrate

Slash/Bed Featured On Uncrate

Uncrate says, "Slash/Bed reimagined the modern bed frame."

Uncrate is the leading buyer's guide for men.

With over 9,000 items covered and more than 1.5 million monthly readers. Uncrate is widely known for digging up the best of the best men's products. With new gear posted every weekday, Uncrate has quickly become one of the largest men's publications, both online and in print, with over 10 million page views each month.

That’s insane! One of the most well-respected design sites on the Internet featured the Slash/Bed. Really exciting stuff happening here at Slash and we’re glad that you’re a part of it. Stay tuned!

See it for yourself -

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A New Experience: Luxury For All

A New Experience: Luxury For All

Everything changes in the world. Culture. Fashion. Yet, the furniture industry hasn’t done much to adapt to this modern world we live in.

Over the years, our definition of luxury has evolved. Luxury shouldn’t be about just price, but rather be about the overall experience. Luxury is defined by how something makes you feel. In the furniture industry, we see the shift from focusing on price to placing an emphasis on thoughtful design, convenience, and quality for the consumer. An experience that aligns with how one lives their everyday life.

At Slash, we ‘re focused on redefining what luxury truly means in the furniture industry.

Our products and service are designed to allow anyone to live in a way that’s enjoyable and free of stress with designer products built beautifully and crafted honestly by artisans. A better experience without compromising quality craftsmanship. We believe everyone should be able to afford luxury and it all stars by peeling away the inefficiencies of the industry and redesigning each component from the ground up.

Slash thrives on this notion of creating modern spaces for modern people.

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How We're Different From IKEA™

How We're Different From IKEA™
“What if we could cut out all the inefficiencies of the furniture industry and deliver designer furniture that’s easy to assemble at a fraction of the cost?”

So yeah…the opposite of IKEA™.

IKEA™ is essentially a colossal distribution of warehouses placed strategically around the world. Their goal? Reach as many people as possible with products sold as cheap as possible. This is a great value, however, such specific goals become limiting in other aspects of their business.

Companies who prioritize price often sacrifice quality, service, return policies, accessibility and uniqueness. Although IKEA™ still holds on to some of these, their main shortcoming is customer service or the entire service built around the business in general. Companies like Ryan Air are a great comparison. You want cheap flights? You got them! But don’t expect service with a smile, and be prepared to pay for water, the toilet and every pound of baggage.

They deserve some credit though because they save costs in new ways, like flying into airports that charge fewer fees which are otherwise carried over to the customer. In the same way, you won't find an IKEA™ on fifth ave NY, but instead, you need to take the ferry over to Red Hook, Brooklyn, where the rent is cheaper. But then how do you get all your furniture back? Be prepared to spend all day walking around a giant warehouse, grabbing and carrying your own boxes off the shelves and somehow lugging it all back home and into your apartment. People set out entire weekends or even take off work for this, and with a modern buyer, that’s just not good enough.

IKEA™ does not choose to give you a hard time, per se, but they built their model around cost efficiency, and that doesn’t include the best service. If IKEA™ now wants to add good customer service to their business they have to redesign their entire distribution network, their actual product design, their packaging, their logistics, their workforce and so much more. For a company of this size, that’s basically impossible. 

Why redesign an entire product? Let’s explore. Take an IKEA™ bed. It packs flat so that it fits as many boxes into a single container as possible. This is not for your ease, but for a decrease in freight shipping fees. once you get it you’ll have to assemble a thousand screws one by one just to put it together, and don’t even think about moving it out because you know they’ll come loose and everything will fall apart. 

People are impatient and demand ease when shopping. An “easy” experience today is seen as one that makes the decision making process easy “I want that bed” then makes the buying process easy “click click, while sitting at home in my pajamas with no lines to wait in” and then of course the delivery and assembly “the bed ships to your door and you assemble the entire thing in just minutes!” now that’s a modern furniture company. 

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Our Story: Where It All Started

Our Story: Where It All Started

"How do we give a generation that's moving around more than ever a feeling of home wherever they go?"

A little while back, a couple of friends set out on a mission to create spaces that make people feel comfortable. Why?

Brooklyn, San Francisco, Miami, Los Angeles, Amsterdam, Lisbon.

That's the list of cities where the co-founders of Slash have lived over the past couple of years. Each of us has moved around quite a bit both for work and adventure. As a result, we all faced the problems involved with moving from one place to the next. Most importantly, we all experienced the feeling of wanting a sense of home wherever we went. 

We started this journey by deciding to create premium furniture that’s designed around convenience, accessibility, and sustainability. Furniture that anyone could easily take with them. We're living in a world where people want flexibility and mobility, and home furnishings should be transformed to fit that notion.

Our first product to launch is the Slash/Bed. A bed frame redesigned from the ground up to fit into small boxes, ship to your door and assemble in minutes. We’re excited about the future and definitely want you to be a part of the Slash journey.

What Matters For Us

At Slash, we value freedom of self-expression, personal comfort, and providing a sense of belonging. From day one it's been our focus to rethink every aspect of furniture for the modern lifestyle. At the core of this challenge is where and how we source our lumber and the way we then transform it into a product. We're proud that all of our products are sustainably sourced in Indonesia and artisan-crafted in an honest social work environment. Ultimately, we aim to inspire more collaboration and authenticity around the world through every piece we design and space we create.

About The Slash

We view the iconic /Slash as a symbol of collaboration and togetherness. When you see an article of furniture, like a bed or a table, it connects people. That’s why we see furniture as a core part of bringing people together. Everything we build is a collaborative journey that brings together designers, craftsmen, and creators from around the world.

We want to hear from you. Feel free to reach out if you have any ideas or simply want to chat

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"Omotenashi": Philosophy of Japanese Hospitality

"Omotenashi": Philosophy of Japanese Hospitality


How many of you have heard the word "omotenashi" before? This word essentially translates to Japanese hospitality and has grown in popularity since its use in the Tokyo 2020 Olympics candidate speech. Omotenashi captures the way in which Japanese hosts pay attention to detail and the anticipate their guests' needs.


The concept of omotenashi is said to have been established by the grandfather of the Japanese tea ceremony, Sen no Rikyu, through his ways of entertaining his guests through chakai (Japanese tea ceremony). In a chakai, each experience is “ichigo ichie” or a once in a lifetime experience. Thus, it is said that both the host and the guest must act with sincerity.

For the host, this act of sincerity requires immense preparation so that each guest can have the most memorable experience possible. It sometimes takes up to a year to prepare for a single tea ceremony because the host needs to select the right flowers, tea set, hanging scroll and confections to match the season and the guests’ preferences. If the host cannot find the perfect tea cup for the guests from their own collection, they will continue to searching everywhere until they find the perfect match. Tea masters say this is the most difficult aspect, but also the most creative and intellectually interesting part of the process, which will determine the success of the actual ceremony.

Therefore, the invisible thought and care that goes behind choosing the most suitable decorations and teaware for each guest is essential for omotenashi.

The host prepares the tea in front of the guests. ©TOKI

In a chakai the tea is prepared in front of the guest. The preparation starts from cleaning the ceramic cup, which is performed in a methodological and ritualistic way. By making preparation public, the host expresses that there is nothing hidden-and proves their honesty. One of the roots of the word omotenashi is the phrase “omote-ura nashi” literally meaning “there is no front or back” - just as there is no front or back to a chakai. Instead, the guests are provided with genuine hospitality, true from the heart of the host.

The goal of the chakai is to serve the best tea to the guests. The second root of the word omotenashi comes from the Japanese phrase meaning “to accomplish through both conceptual and physical objects.” Only with the combination of the best materials—such as teaware, flowers, and the host’s intention to provide hospitality—can good tea be served to the guests. Through ritualistic bows and a set of procedures, each guest drinks the tea, appreciates the ceramic ware, and returns the empty bowl to the host. Every movement has a meaning. While omotenashi relies heavily on the host, it also requires the guest’s cooperation to be complete. 


In the West, “service” generally refers to the relationship between the service provider and the customer.  Transactions between the two entail service fees and returns that are most often monetary.

One of the main differences between "service" and Japanese hospitality (omotenashi) is that Western service is often done with the hope that customers will pay for a product or an additional service, whereas omotenashi is performed without an expectation of anything in return. Unlike in Western culture where it is appreciated (and sometimes even expected) to tip for good service, there is no charge for omotenashi.

Japanese hospitality is often not as visible as "service" and is frequently intangible. It is in the things not done as much as what is done. Service can sometimes be somewhat forward or blatant in order to remind the customer that they are being provided a product. On the other hand, omotenashi is frequently invisible to the customer and essentially should never intentionally remind the customer of the hospitality. The tea master's dedication to find the right teaset for the guest is a perfect example of this act of invisible hospitality.


Even in present day, Japanese culture stresses the importance of new encounters, illustrating the degree to which the spirit of omotenashi has permeated Japanese daily life. It has guided the way an individual hosts a guest at home, to how customers are treated at restaurants, to how business partners treat each other. 

Sen no Rikyū (1522-1591), the great tea master who started the tradition of what we call chado or "tea ceremony" today, left us a learning philosophy about omotenashi for hosting his everyday guests:  

“Because life is full of uncertainty, one must engrave in his heart the events of the day as if there is no tomorrow. Today’s tea ceremony is a once in a lifetime experience, and one, along with his guests, must wholeheartedly approach the meeting with sincerity.”

Through the experiences we offer, we promise to demonstrate the concept of omotenashi for every one of our guests to the fullest extent.

Read the full original article by TOKI here.

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Who We Are: Chris Burkard the Photographer

Who We Are: Chris Burkard the Photographer

"I think that we say a lot about who we are through our work." - Chris Burkard

Chris Burkard is a world-renowned photographer and an inspirational figure who continues to share his travels and adventures with the world around us. We're all searching for meaning in this world, and admire creatives such as Chris who are able to share their work with the world. 

We wanted to share this short clip with you to share our appreciation for Chris' work. We've also shared a Slash/Bed with him in case you're wondering. You can check out his work on or follow him on Instagram here.

Share your work with us to be featured. We want to hear from you.

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From Tiny Apartment To Minimal Masterpiece

From Tiny Apartment To Minimal Masterpiece

The way we live has changed drastically over the past few decades. We went from chasing a dream that consisted of purchasing a large house in the suburbs to a generation willing to be crammed in 250 square foot apartments in four-story walk-up buildings.

Dwell Magazine

Now, more than ever, younger generations are moving to cities at a rapid pace. It’s where the best career opportunities typically are, the most creative energy, and don’t forget about the trendy restaurants. Millennials aren’t interested in being isolated in the suburbs quite yet.

As a result, this creative class has transformed the way we think about small-living spaces. It appears that they’re redefining modern comfort around their personal beliefs and values. This generation wants to reduce waste, be comfortable, and is willing to live in smaller spaces. We’re all for it, and it aligns with what we believe at Slash.

We wanted to share with you an interesting story we came across about an architect with a sensibility for design who’s transformed a tiny apartment into essentially a luxury hotel room.

"An architect masters stylish minimalism in his clever renovation of a small one-bedroom apartment in Melbourne." - Dwell Magazine

You can read the full article here:

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Eyeforce: Another View On Life

Eyeforce: Another View On Life

“Logic will get you from A to B. Imagination will take you everywhere."


At Slash, we believe in inspiring more collaboration and creative self-expression. Now more than ever, the world needs to hear stories, share perspectives, and come together. We're always looking to collaborate with storytellers and artists, and we will be sharing with you appreciation posts along our journey where we feature creators who we share a similar view on life with and believe you might appreciate as well.

Eyeforce is a production studio based in Amsterdam and Cape Town who we've had the pleasure to collaborate with for past projects, are close friends, and we truly admire the passion and dedication behind each story and artistic project they share with the world. We share the belief that the best things are done by people who love what they do. We hope you enjoy their reel above. If you want to check out their other works, check their site here.

If you have any creative work or story you'd like to share with us, feel free to send it over to We look forward to hearing from you.

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Meet Designer Christopher White

Meet Designer Christopher White

Christopher White, Slash Co-Founder & Head of Design, has spent the past two decades designing showrooms for luxury brands in New York City, creating custom pieces for private clients, and has recently set out on his own to bring a specific vision to life.

“Let's make premium sustainable furniture accessible for all.” - Christopher White


Born in Brussels Belgium, Christopher White studied woodworking in both Bordeaux and The Basque Country in France.  He achieved his CAP (certificat d'aptitude professionnelle) in 1999. Having extensive work experience in France and the US has instilled in him a unique sense of design and incomparable work ethic

Christopher White

The Passion

Christopher White is a classically trained woodworker with the eye of an artist. He has always been inspired by the natural beauty around him and strives to express that outwardly in the pieces he creates. Christopher started mastering the craft at a young age, and he’s truly dedicated his life to his passion.

Christopher White Designs

Amongst other things, Christopher also tours with a rock band, practices mixed martial arts and is an enthusiast for enabling others to express themselves. Music, in turn, plays an integral role in the design of all beds and the Slash brand. The Slash name for instance, besides its utility value, was also inspired by the symbolic message behind music collaborations.

You can see more of Christopher's work here.

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